To meet the unmet need for menstrual hygiene through producing and delivering high-end and environment friendly reusable menstrual hygiene management products.

To create a world where every woman and girl enjoys a relaxing moment, cleanliness, dignity, and freedom of mobility during menstrual periods.

To produce and sell reusable MHM products to promote menstrual hygiene with a focus on adolescent girls and women in peri-urban and rural areas.

Liyu Reusable MHM Product Manufacturing Enterprise is small scale and women led business startup established to produce high-end and environment-friendly sanitary products. It is located at Kirkos Sub City of Addis Ababa, Ethiopia. The enterprise produces locally made reusable MHM products to address the critical need of women and girls during menstrual periods.

Our services are to produce and deliver reusable sanitary pads to our customers bases that include government and non-government organizations for their distribution to emergency affected populations (natural and conflict affected), internally displaced persons, refugees, university, and secondary school students.

We position ourselves as a desirable alternative source of high-end and environment-friendly reusable MHM products. Our competitive edge is the relatively low price we ask for quality MHM products compared to imported disposable MHM products. Through our lower prices, we intend to attract a large portion of the market both directly and through referrals. Our production and delivery of high-end reusable MHM products enhances the sense of quality and perception by our client organizations.